SAE Events Blog 

How Special Events Help Sell Cars for San Antonio Car Dealers

July 18, 2012 | Sell Cars | Permalink

When you’re looking to increase San Antonio car dealers sales,  then you’ll need to have the right approach. Right at the top of the list is special events. With the right special events, you’ll be able to make a big difference in the number of sales you create, and the number of new prospects and customers you bring into the dealership. Right here, find a quick guide on how special events sell cars, and a few ideas to help you get the ball rolling.

To begin with, as you learn how special events help sell cars, you’ll see that there are many different benefits, and it’s not all about creating an instant sale, although more sales immediately is always great too. One of the first huge benefits of a special event is spreading the word about who you are.

When somebody knows of a cool event at your dealership, they’ll tell their friends, family and colleagues, who will all also want to get in on the fun for themselves, too. At the same time, once somebody checks you out for a special event, not only do they know who you are, but they’ll begin to have a positive association in their head for you, even if they don’t realize it. This will help to give you a leg up against the competition.

So you’ll be creating some word of mouth and buzz for yourself. Additionally, you will be improving your San Antonio car dealers sales over the long haul, by simply increasing foot traffic into your store. Loads of new people when come to the dealership to check out the event, and these are all fresh potential prospects.

Even if they don’t look to be serious, they have at least a mild interest if they’re there, and now you have a captive audience. Be sure to get all of their contact information and add them to a mailing or email list, or both, and see if you can find out more information, get to know their wants and needs, and interest them in a test drive.

Once you have all these new prospects, and all of these new individuals who are aware of your dealership, you can begin slowly converting those individuals into customers through repeated contests or special events, limited time sales or discounts, and more. Eventually, you should be able to spark their interest and capitalize on that when they’re ready to get themselves a vehicle.

So what kinds of special events can you hold? All of the standard ideas can be utilized to great success, from customer appreciation events, to private mailings, big sales or special events, limited time offers, and more.

But feel free to get more creative and really make a push to try to find more people. For example, partner with a local restaurant, and offer everyone who test drives your new model a free dining certificate. Or think about other potential giveaways you can basically “trade” for that test drive. Or hold any number of alternative contests to get people into the store, get them interested in you and your cars, and get their information so you can continue contacting them.

Hopefully you’ve learned a little bit more about how special events help sell cars. When you’re looking to improve your San Antonio car dealers sales and find new prospects and customers, get creative, and get those people into the dealership any way that you can, and work on converting those people both immediately and over the long term too for the best of both worlds.

Using Special Events to Improve Sales for Texas Car Dealers

July 1, 2012 | Texas Car Dealers | Permalink

Texas car dealers who are looking to improve their sales numbers should begin learning how special events help sell cars. Special events can provide a wide array of benefits, and once you know how they work, and get an idea of something which can work successfully, then you’ll be all set and ready to get going for yourself. Use this quick guide to see a few examples and learn why and how special events help sell cars.

The main way of how special events help sell cars is by drawing more attention to your business, and getting more people through the doors. The more people that know about you, the more prospects you’ll have, and the more people you’ll be able to sell to, send out continued promotions and messages to, and so forth.

Special events and promotions also create generally favorable impressions of your dealership, which can work in your favor once people are ready to make a purchase and think about who they trust, and want to check out. Recently Chicago area infiniti dealership initiated a free oil change event which was highly buzzed in this locality. Plus, once you have a person’s information, you can continue to stay in touch with them, and therefore always stay at the front of their mind moving forward.

As you’re thinking about the types of special events which you can do, try to make a connection with the interests of your market, as well as your region. For Texas car dealers in the Dallas area, for example, you could try to give away tickets to the Dallas Cowboys, Texas Rangers or Dallas Mavericks, for example, depending on the season. In other regions, you could use those sports teams as well.

Or you could offer other giveaway events such as types of equipment, gear or tickets that people can win by test driving a car, completing a promotion or anything else. Maybe you give away a BBQ grill at the end of the month using the names of everyone who has come in and test drove a car. Or you could give away some kind of hunting, camping or other outdoor gear, or even something like a new air conditioner to combat that hot Texas sun.

Whatever it is, try to find something that matches your market of potential customers, and your location. You could even consider partnering with local restaurants or other service providers for coupons, free items and so forth. The outlay in terms of cost isn’t that great for any of these items or giveaways, but you’ll bring in many more people. Some of these people may just want a chance to win, but you’ll be able to count them all as people you can continue to reach out on and try to convert.

Of course, all of the classic promotions still have a place in terms of their effectiveness. People like saving money, so special deals, big savings, low or no interest promotions, no upfront money or cash back promotions and more, are always effective for a reason. In addition, people like feeling like they’re part of an exclusive group. Therefore, special initiation only events, current customer appreciation events and more, also work wonders for keeping people happy, and creating recommendations and referrals, along with repeat sales.

Clearly, there are many different benefits of special events, and many different reasons why and how special events help sell cars. Texas car dealers should consider locally themed promotions, contests and giveaways to help get things moving, and once your event brings in more people, it’s up to you to take those individuals and turn them into real prospects and ultimately customers and repeat buyers too.